We believe in the power of fashion to demonstrate the significant impact a consumer’s purchasing decisions have on the planet. By understanding your wardrobe’s environmental footprint, we hope to inspire you to learn more about how your clothes and other products are made and their connection to a healthy environment.
Our site focuses on clothes’ environmental impact. We don’t delve into social impact and community outreach, but other sites do an excellent job of addressing these critical parts of the fashion supply chain.
We are starting this journey in Darien, Connecticut, and will expand to nearby communities. Our approach involves engaging local retailers to identify brands marketed as sustainable. We then thoroughly research each brand’s publicly available information to verify their claims. We will share our insights on each company’s good, bad, and questionable sustainability practices.
Please read our research guidelines for further information.
An online search for sustainable fashion will return pages of brands claiming their clothes are environmentally friendly. Unfortunately, you can’t always trust these claims due to a practice called greenwashing. Greenwashing occurs when a brand or company intentionally misleads consumers about their environmental credentials. As consumers, we need to discern which brands’ claims are authentic and which are deliberately deceptive.
With sustainability practices constantly evolving, there are numerous credentials for brands to acquire, all with different criteria and multiple meanings for a single term. It can be overwhelming. This is where we want to help.
As you start to consider environmentally less impactful brands, it’s worth considering what values are important to you and where you are willing to compromise. No company, fashion or otherwise, is 100% perfect when it comes to sustainability. We aim to give you the tools to make informed purchase choices. We will share ways you can help lessen fashion’s environmental footprint by exploring brands making meaningful efforts to transition to a circular model, taking care of what you already own, and responsibly parting with clothes you no longer want.
The re-directory is a directory of brands and third-party resale programs that examines sustainable brands sold in your local community. We will share their good, bad, and questionable claims with you.
An alphabetized list of sustainable clothing brands, to demystify brands marketed as sustainable and provide you with a clear understanding of their sustainability claims and ongoing efforts.
Features articles regarding sustainable fashion. We want to keep you informed of what’s happening in the news and provide you with a clear understanding of how this impacts the world.
The re-directory is a directory of brands and third-party resale programs that examines sustainable brands sold in your local community. We will share their good, bad, and questionable claims with you.
An alphabetized list of sustainable clothing brands, to demystify brands marketed as sustainable and provide you with a clear understanding of their sustainability claims and ongoing efforts.
Features articles regarding sustainable fashion. We want to keep you informed of what’s happening in the news and provide you with a clear understanding of how this impacts the world.
Natalie Tallis studied fashion at the Parsons School of Design and sustainable business at the McIntire Business Institute at the University of Virginia. She received her undergraduate degree in International Studies from Johns Hopkins University.
Writing intern Julia Smith is a rising senior at the University of Richmond, majoring in Leadership Studies with a double minor in journalism and art.
Research intern Hope Zimmerman is a rising senior at the University of Richmond, majoring in psychology and health studies and minoring in entrepreneurship.
Our site is about clothes and the environment. We aim to inspire you to discover new brands, curate an eco-friendly wardrobe, and support companies transitioning from a wasteful to a circular business model.
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Copyright 2024 @ Natalie Tallis. All rights reserved.
Our site is about clothes and fashion. We hope to inspire you to discover new brands, curate an environmentally friendly wardrobe, and support companies working to transform the fashion industry from a make-take-waste model.
Quick Links
Copyright 2024 @ Natalie Tallis. All rights reserved.
