Rhone is careful not to present itself as a sustainable brand but rather a responsible one. Unfortunately, there isn’t enough information on their website to gauge their commitment. The company claims that it is doing its part to protect the environment, but there are only broad brush strokes and no specifics available.
It is hard to gauge how sustainable FARM Rio is because so much of its reporting and analysis depends on its parent company, Grupo SOMA. Grupo SOMA also maintains separate reporting on the brand’s performance in its Brazilian vs. Global supply chain.
Years ago, Eileen Fisher set an ambitious goal: 100% sustainability. The company and its founder have consistently recognized this as an aspirational target. Transitioning from a wasteful model to an environmentally friendly one with circularity at its core is complex, time-consuming, and expensive. EILEEN FISHER is committed to transparency, sharing its successes, failures, and ongoing challenges as it evolves, while avoiding greenwashing. The brand acknowledges that no sustainable or circular company is perfect, but it is committed to honest communication and continuous improvement.
Rails markets itself as a sustainable brand to retailers, but until we hear back from Rails and get more details, we will know if Rails is truly working towards being a sustainable brand. The garments in the eco-collection are mixed with environmentally harmful materials. We have yet to find a corporate sustainability report. There are no details about why they think current efforts are sustainable and no publicly available strategy.
Nordstrom is committed to transforming itself into a more environmentally friendly company, but transitioning a $15 billion company is a complicated and gradual endeavor. There are extensive marketing and communication materials available in the public domain, discussing their efforts to diminish their impact on the global climate crisis and advocate for systematic change in the fashion industry.
